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User-generated content powers J-pop artists’ global smash hits
Media & Entertainment
Unraveling the secrets behind J-pop frenzy with worldwide chart toppers: XG, Creepy Nuts
XG: A seven-member Japanese girl group debuted on March 18, 2022. From left, the members are Hinata, Maya, Juria, Harvey, Chisa, Jurin, Cocona. They are currently on their first world tour, “XG 1st World Tour’ The first HOWL’ ” and will release their second mini-album on Nov. 8.
Motoyoshi Nakagiri, Nikkei Entertainment!
September 22, 2024 12:00 JST
This article was originally published in Japanese in Nikkei Entertainment!, a monthly magazine and part of Nikkei Business Publications, a Nikkei group company.
TOKYO — Japanese artists are taking the global stage by storm with XG, YOASOBI, Creepy Nuts leading the way. Driven by user-generated content (UGC), these tracks are blazing through international charts and proving that J-pop and anime anthems are now major players worldwide.
